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Teaching staff | (Consumer) Behaviour / Experiments

Florian Gasser

Florian.Gasser@unibz.it

Faculty of Economics and Management
Universit盲tsplatz 1 - Piazzetta dell'Universit脿, 1
39031
Bruneck-Brunico
Links

Short bio

Dr. Florian Gasser is a distinguished researcher, consultant and politician based in Italy and Switzerland with a strong interdisciplinary portfolio, with six university degrees, including a Ph.D. in Management from the University of St. Gallen. Specializing in digital transformation, election participation, and consumer/sustainable behavior, he has made significant contributions as a consultant and researcher at the University of St. Gallen and the University of Bolzano. He has lived/worked across the US, Belgium, Switzerland, Italy, and Austria and has conducted an additional executive diplomatic degree with honors. He currently serves as a Vice-President of the Youth of the European People's Party and holds memberships and fellowships in esteemed academic and private organizations. He is involved in think-tanks (Zukunft-Fabrik.2050; GreenTech-Alliance), and is a speaker at global conferences (COP28, St. Gallen Symposium, European Forum Alpbach, LSE-German-Symposium). His contributions have been recognized with the DGT-ITB Research Award 2024, Alfred Gerardi Memorial-Award 2024, the American Marketing Association Best Doctoral Dissertation Award 2024 (RU) and the EPP-Postgraduate Research-Grant 2024.

In 2026, he received the SHSG Teaching Award for Best Lecturer at the University of St. Gallen, based on a student vote. He was also honoured with a star on campus in the 鈥淗all of Teaching Fame.鈥

 

Courses

Technology, Media and Data in Tourism, Sports and Events

30185 路 IINF-05/A 路 Bachelor in Tourism, Sport and Event Management 路 DE

Discover more about Florian Gasser

Influencer k枚nnen nachhaltigeres G盲steverhalten f枚rdern und so zu Wegweisern im Tourismus werden. Da鈥

Florian Gasser wurde f眉r seine Doktorarbeit 眉ber den Einfluss von Social Media-Influencer:innen auf 鈥

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Research Focuses

Consumer Behaviour

Impact of Influencers on sustainable consumer behaviour

Digitalisation in Tourism

Executive Compensation

Voting Behaviour

Info

Awards: 

  • SHSG Teaching Award 2026 - Best Lecturer of the University of St. Gallen - Received a star in the "Teaching Hall of Fame"
  • Research Award for Outstanding Early-Career Research in Wholesale 2025 from the ForveG /  [9,000 鈧琞

  • University of  St. Gallen Best Teaching Award 2025 - Top 3

  • Alfred Gerardi Memorial Award 2024
  • DGT-ITB Research Award 2024
  • AMA Sales SIG Dissertation Award 2024 (Runner-up) 
  • ICIEMC 2024 Special Distinction Award in Consumer Behaviour & Tourism
  • AIEST Best Contribution Award 2024 鈥 Runner-up* und den AIEST Peter Keller Award 2024 鈥 Runner-up
  • EPP Postgraduate Grant 2023 with a research stay at the European University Institute (IT)
  • AMA DocSIG Grant 2023
  • PHD Scholarship der Hanns-Seidel-Stiftung
  • PHD AIEST-AWARD 2021 (1st-runner-up)
  • EUREGIO-Youth Researcher Award-Finalist 2021 & 2020
  • Entrepreneurial Talent 2020 - Awarded by the Dr. Werner Jackst盲dt Foundation & Chair of Entrepreneurship for the idea of Crowdy
  • VersusVirus 2020 Awardee - Initator of the Crowdy-Project (awarded funds)
  • Scholar of the German Symposium 2020 of the LSE German Society
  • Wings of Excellence-Award - "Leader of Tomorrow" of the St. Gallen Symposium 2019
  • Award for brilliant academic achievements of the country South Tyrol 2015
  • Award for brilliant academic achievements of the country South Tyrol 2014
  • High Potential Award 2015 (Awarded from "Profil" to be one of the best graduates of Austrian Universities)
  • High Potential Award 2014 (Awarded from "Profil" to be one of the best graduates of Austrian Universities)  
  • Research Grant for the diploma thesis with the emphasis of Strategic University Management - Quality Management 2014
  • Award for outstanding academic achievements (for International Business & Economics) 2013 - Awarded from University of Innsbruck
  • Award for brilliant academic achievements of the country South Tyrol 2011
  • Award for outstanding academic achievements (for Business & Economics) 2011 - Awarded from University of Innsbruck
  • Award for outstanding academic achievements (for Political Science) 2011 - Awarded from University of Innsbruck
  • European Forum Alpbach scholarship 2009 / 2011 / 2014 / 2020
  • European Forum Alpbach scholarship 2015 - Awarded from PwC Austria  

Selected publications




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