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Teaching staff | Tourism management and marketing

Oksana Tokarchuk

Oksana.Tokarchuk@unibz.it

+39 0471 013020

BK A1.11
Faculty of Engineering
NOI Techpark - Bruno-Buozzi-Stra脽e 1 - via Bruno Buozzi, 1
39100
Bozen-Bolzano
Links

Courses

Advanced Topics in Digital Marketing and Advertising

76448B 路 ECON-07/A 路 Bachelor in Informatics and Management of Digital Business 路 EN

Introduction to Digital Marketing and Advertising

76448A 路 ECON-07/A 路 Bachelor in Informatics and Management of Digital Business 路 IT

Research Focuses

Quality of life and tourism, self congruity, mental budget

Selected publications









Tokarchuk, O., Gabriele, R., and Maurer, O. (2021). 鈥淓stimating tourism social carrying capacity鈥�, Annals of Tourism Research, Vol. 86 (C) (IF 5,908)
Cozzio, C., Tokarchuk, O., and Maurer, O. (2020) 鈥淭he effect of price bundling on tourists鈥� extra expenditure: a mental budget approach鈥�, online first Current Issues in Tourism (IF 4.147)
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